For Giving Tuesday, Black Formal Committee Members all posted these “bingo boards” on their Instagram stories, incentivizing others to donate to the cause as a fundraiser. I designed this “bingo board,” and also raised $76 dollars myself on my own personal Instagram.

Black Formal hosted a Game Night and a Movie Night to help promote the upcoming formal. These graphics were posted on the Black Formal Instagram and reposted by members.

I established a cohesive brand guide for the organization to continue using for “in-between” posts — to give them succinct branding when they are not in-theme for a formal.

In our last Winter Quarter push, we promoted our Catalyzer — a Northwestern-sponsored fundraiser. These graphics were posted on the Black Formal Instagram. We hit our goal and exceeded expectations!