Sharing products from Paper Source through building up the new TikTok feed. Product hauls, hand lettering, store walkthroughs and more were integral in creating the beginnings of the feed on @papersource_official.

Paper Source worked to spread brand awareness through activity with microinfluencers. By contacting them, sending them products and keeping up with their impressions, I was able to orchestrate a large component of internal social media marketing.

I helped to ensure core business continued to drive through developing short-lead pitch desks, assisting with internal Paper Source team recognitions & awards and researching major trends and tools for efficiencies in planning.

One of my longest running projects was compiling competitive analysis about all of Paper Source’s holiday products, potential price ranges, categories and then further establishing this information into a palatable look-book for HQ.