Edelman: American public relations firm.

During summer 2022, I joined Edelman’s Summer Internship Program and was placed on the Google and AMD client teams, supporting Social and Digital Strategy. On top of daily social tasks such as community management, writing up competitive analyses, learning how to pen a creative brief and trend-mining on TikTok and Twitter, I completed my own independent capstone project surrounding company rebrands and what to consider. The program also provided us with outside, agency-wide trainings.

When the formal program ended, I was granted with an extension offer to continue working as an intern on the Google Social Lab team throughout the rest of the summer — as Northwestern’s quarter system provided me with an extra month before classes began.

hover below to view project and client specifics.